Would you like to interact with your customers or business partners via your website?
If you find yourself answering yes to the above question, we highly recommend Customer Relationship Management (CRM) to be attached to either your current eCommerce shopping cart or to be included in the development of your new eCommerce shopping cart.
Customer Relationship Management (CRM) System
What is a Customer Relationship Management (CRM) System ?
A Customer Relationship Management (CRM) System is a tool to interact with your customers or business partners. These systems can be developed on a "self-serve" basis where customers can use it to browse their ordering history and order new products. This can be extended by having sales staff use the system to analyse sales reports generated by the system and focus their marketing efforts accordingly. The system can also be used by staff members to view customer records when customers call to make enquiries about the products and services the business offer.
How can a Customer Relationship Management (CRM) benefit my business ?
Customer Relationship Management (CRM) will provide you with a tool to enable your sales staff to be more efficient as it will handle the trivial tasks involved with making a sale, such as recording the quantity of each product, entering shipping addresses and so on. With these data, your sales staff can further improve sales by being able to offer the right products to the right customers.
What are the options ?
For a business that just wants to sell products on-line, there are free open-source shopping cart solutions available that would work well.
For businesses that provide greater variety or more complex products and services, custom-made solutions may need to be developed.
There are three main aspects of CRM systems:
- Automatic tools for selling products on-line without the involvement of sales staff
- Collaborative tools where sales staff are involved to provide product support or more customised sales service
- Analytical tools uses to analyse sales data
Want to know more?
If you require more specific information about this service that is more relevant to your business, we would like to invite you to our free initial consultation by providing your details on our contact form.